Anzeige/AD: I’m back from Paris and I’ve got so many outfits and photos to share with you. But let’s focus on this insane Fendi sweater first.
The success of 2017 continues: Logomania is still on the rise and is here to stay. High fashion designers feel the need to show their logos all over their collections. I didn’t really like the trend right away, some of the pieces were just too striking and plebby, but take a guess: Taste does change and I have totally fallen in love with the new Fendi SS18 collection. Hello 90s nostalgia! After seeing brands like Gucci or Dior bringing back iconic bags and logos, Fendi is taking its turn now and is celebrating a huge revival of the old double F Fendi logo. Karl Lagerfeld is an iconic himself and Fendi’s Fs the most iconic in fashion.
While Kim Kardashian already wears the logo head to toe, I decided to go for this hooded zip jacket. It is part of the new SS18 collection and is the most perfect eye-catcher I can think of. It is made of multicolored cotton and a beautiful sequin embroidery at the front. The whole sweater is covered in the iconic logo print. The FF logo is hand-drawn and printed in bright colours. It has long sleeves, a wide fit and an oversized hood. I’m obsessed with the extremely high quality and the beautiful details. It is such a special piece. You don’t need to add much more to your outfit, the sweater is the center of attention and looks great with a pair of black flared pants and classic black heels.
AD: You can get the Fendi Sweater at Apropos Store in Düsseldorf.